Microcredential komex Eye-Tracking in the Social Sciences

Description

Learn how to use infrared- and freely available webcam-based eye-tracking tools to study psychological decision making processes in political and social science research in this five-day in-person course!.


What Is This Course About?

Eye movements provide fine-grained, time-sensitive measures of attention, information acquisition and  processing beyond self-report-based surveys. This type of data is for example useful for research about pychological mechanism in decition making processes. This five-day in-person course introduces the principles and applications of infrared- and webcam-based eye-tracking technologies. Students will engage with state-of-the-art research on eye tracking in the Social Sciences. The course provides them with a simple setup codebase that they can adapt and extend to build their own applications and implement eye-tracking measures in their group projects.

 

Learning Goals

  • Understanding the basic mechanism how eye-tracking technologies work
  • Existing and potential research questions using eye-tracking technology
  • Developing and implementing a, eye-tracking research design of their own
  • Analyzing the data collected with eye-tracking technologies

 

Recommended Readings for the Course

  • Jenke L, Sullivan N. Attention and Political Choice: A Foundation for Eye Tracking in Political Science. Political Analysis. 2025;33(4):298-314. 
  • Jenke, L. “An Eye Tracking Study of Gender Biased Information Acquisition in Candidate Evaluation.” Political Psychology. 2025. 46, 673–690 .
  • Nicolas Krucien, Mandy Ryan, Frouke Hermens, Visual attention in multi-attributes choices: What can eye-tracking tell us?, Journal of Economic Behavior & Organization, 2017, 135, 251-267

 

Assignments for the Course

  • Course attendance
  • Written final report of a group project (topics will be offered)
  • Multiple assignments related to the group project

 

Schedule

General timetable:
09:00-10.30h Lecture
10.30-11:00h Break
11:00-12.30h Lecture + Lab
12.30-13.30h Lunch break
13.30-14.30h Group work on the project
 

Monday

  • Introduction to infrared/screen-based eye tracking with Tobii
  • Overview of social science applications
  • Formation of project groups

Tuesday

  • Introduction to webcam-based tracking
  • Code setup and integration into a simple experimental or survey framework
  • Preparation of the participants’ own PCs
  • Assignment of project topics and initial design work (stimuli, tasks, measures)

Wednesday

  • Demonstration of instructor’s eye-tracking research and full workflow
  • Hands-on session: students begin implementing their own code and experimental setup

Thursday

  • Analysis of eye tracking data
  • Project work: implementing and refining study design, piloting, and troubleshooting

Friday

  • Project work: a small pilot
  • Wrap-up: brief group presentations of their setup and preliminary observations, plus outline on next steps for integrating eye tracking into their own research

 

Who Is Your Instructor?

Susumu Shikano is a political scientist and his research interest lies in political behavior in particular in electoral contexts. He taught Bayesian statistics, maximum likelihood, and probability theory at diverse universities and method schools.

Fee
540 EUR / Early bird 440 EUR / Please note: you will gain access to our learning management system Moodle only after having paid your course fee
ECTS Credits
4
Requirements
  • A general interest in psychological processes in decision making (required)
  • Foundations in quantitative research designs and data analysis, as taught in a typical undergraduate program in the social sciences (required)
  • Knowledge of how to use an agentic coding assistant such as the skills taught in the KOMEX short course "Introduction to Claude Code" (recommended)
Contact for Questions
Dates & Details
Date
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Lecturer